Thanks for sharing Jackson, really interesting take. I didn't realize that Selina was publicly traded so it's super insightful to read their investors deck and understand the inner workings behind the business.
I reviewed their recent FY2022 deck and there were a few interesting changes:
- EU and NA properties are now the least profitable regions in their portfolio (contrasted with last year where the 'developed' properties were clear winners)
- There's a focus on increasing margin, cutting out underperforming properties (likely NA?), and reaching profitability by next year
- They seemed to really focus on the differentiated customer experience and their unique market position over anything else. Market seems prime for competition.
Clearly Selina has been instrumental in bringing coliving to the mainstream and their marketing efforts benefit everyone in the industry.
I do wonder in the long term if this business model will work. They say they bring authentic local experiences in their locations but how possible is it for a global company to actually do that at scale?
Thanks for sharing Jackson, really interesting take. I didn't realize that Selina was publicly traded so it's super insightful to read their investors deck and understand the inner workings behind the business.
I reviewed their recent FY2022 deck and there were a few interesting changes:
- EU and NA properties are now the least profitable regions in their portfolio (contrasted with last year where the 'developed' properties were clear winners)
- There's a focus on increasing margin, cutting out underperforming properties (likely NA?), and reaching profitability by next year
- They seemed to really focus on the differentiated customer experience and their unique market position over anything else. Market seems prime for competition.
Clearly Selina has been instrumental in bringing coliving to the mainstream and their marketing efforts benefit everyone in the industry.
I do wonder in the long term if this business model will work. They say they bring authentic local experiences in their locations but how possible is it for a global company to actually do that at scale?